FOLGERS COFFEEPACAKGING DESIGNMERCH DESIGN
Concept
In this Folgers Rebrand, I mainly focused on the idea of enjoying coffee anywhere with anyone, in any part of the world, celebrating any culture. Using Adobe Firefly AI, I created images that captured both a romantic feeling and the two places Folgers has lived in, including San Francisco and New Orleans. It shows that from one coast to the other, Folgers has remained consistent in its quality and taste.Its still “The best part of wakin’ up”. By keeping the red and not deviating too much from the logo, the essence of Folgers is kept. Also with references to old packaging, like oval cut out images and the mountain grown stretched type in a more modern way.
TAKING ON SIMPLE STOCK FORMS THAT ALLOW FOR SUSTAINABLE MATERIALS LIKE ALUMINUM, MIXED WITH WARM IMAGERY THAT CELEBRATES THE HISTORY OF THE BRAND.