Student Work (Branding, Pacakaging, Print)
Industry Work (Food/Bev, Beauty, & Branding)
Website/Digital Design in Beauty & Food/Bev
Student Work (Branding, Pacakaging, Print)
Industry Work (Food/Bev, Beauty, & Branding)
Website/Digital Design in Beauty & Food/Bev
Little Hunter is a healthy, freeze-dried dog food brand with simple, organic ingredients. The original packaging design was too similar to many pet food brands already out there. It faced the issue establishing itself in the saturated market of healthy dog food.
Targeting the Gen Z and Millenial demographic, this hypothetical redesign focuses in on using bold typography, custom illustration, color systems and playful copywriting to create a packaging and branding system that rebels against sameness. It has a personality of its own that celebrates the fun and unique spirit of each individual dog; honoring the love for furry pets in a world where dogs are becoming the new children.