Student Work (Branding, Pacakaging, Print)




Industry Work (Food/Bev, Beauty, & Branding)







Website/Digital Design in Beauty & Food/Bev

















PORTFOLIO


MADONNA INNHOSPITALITY REBRAND



Concept


Madonna Inn is a pink filled time capsule established in 1958. Little has changed, with rooms mixing patterns, incorporating gaudy brass sculptures, and using lots of color. With the entire Inn living on ranch land, the Inn allows everyone to embrace their inner cowgirl/cowboy/cowthey. This hospitality rebrand used the convergence of the two juxtaposing ideas to harness the maximalist and playful nature of the inn.


this project also includes microbranding of the onsite bakery. As a staple of the community, it felt important to also address the bakery identity and how it could both live within the Madonna Inn and on its own.


posters that mix-match typography, imagery and illustration to capture the essence of the madonna inn





a series of postcards using the new brand identity including typographic and graphic systems




flags for outside of the property to help guests find their destination



billboard usage for the highway since the inn resides off of the interstate



THe madonna inn is apart of san luis obispo but out of the main city. Signage in the city is helpful for tourists to discover its wonder






coasters that showcase the monogram along with the full logo and color systems



old style matches that show off the history of the brand and an ode to the stables on the property



a look book that showcases who the madonna inn is and helps you to find what to do and where to stay next



microbranding of the alex and phyllis bakery to represent who the couple was and how they can spread the joy



what the aprons of the employees could look like



using fun copywriting to keep the brand voice cheerful and humorous