MILO ROSSIBRAND IDENTITYWork in Progress  
     
Concept
The brand focuses on archeology, science 
and conspiracy debunking. MILO ROSSI WANTS TO BRING HIS BRAND INTO THE MODERN WORLD, BUT KEEP TRUE TO HIS VISUAL IDENTITY. WE TOOK TO FOCUSING ON WHO HIS BRAND TRULY WAS-IN ICONOGRAPHY, COLOR, LOGO SYSTEMS AND PHOTOGRAPHY STYLES.
HIS BRAND THEN TAKES FORM WITH HAND DRAWN ICONOGRAPHY THAT ARE A NOD TO THE PILLARS OF HIS BRAND WITH CURIOSITY, ARTISTRY, SCIENCE, INTUITION, RESEARCH. THE LOGO IS IMPERFECT AND RESEMBLES CHISELED FORMATIONS, AND WINDING ROADS. THE COLORS ARE BOTH GROUNDED AND BOLD, WHICH SPEAKS TO MILO’S NATURE.