Student Work (Branding, Pacakaging, Print)
Industry Work (Food/Bev, Beauty, & Branding)
Website/Digital Design in Beauty & Food/Bev
Student Work (Branding, Pacakaging, Print)
Industry Work (Food/Bev, Beauty, & Branding)
Website/Digital Design in Beauty & Food/Bev
ThIS IS A PACKAGING REFRESH THAT TAKES THE BRANDING THAT WAS GIVEN, BUT ELEVATES THE TYPOGRAPHY TO FOCUS MORE ON CONSUMER NEEDS AND A BETTER HIERARCHY.
BY RESTRUCTURING THE TYPOGRAPHY, ADDING FOOD PHOTOGRAPHY TO THE BACK, AND EMPHASIZING THE INGREDIENTS/PRODUCT TYPE, WE CAN BETTER COMMUNICATE TO OUR CONSUMERS THROUGH INTENTIONAL DESIGN.
BEFORE
AFTER
The brand focuses on archeology, science
and conspiracy debunking. MILO ROSSI WANTS TO BRING HIS BRAND INTO THE MODERN WORLD, BUT KEEP TRUE TO HIS VISUAL IDENTITY. WE TOOK TO FOCUSING ON WHO HIS BRAND TRULY WAS-IN ICONOGRAPHY, COLOR, LOGO SYSTEMS AND PHOTOGRAPHY STYLES.
HIS BRAND THEN TAKES FORM WITH HAND DRAWN ICONOGRAPHY THAT ARE A NOD TO THE PILLARS OF HIS BRAND WITH CURIOSITY, ARTISTRY, SCIENCE, INTUITION, RESEARCH. THE LOGO IS IMPERFECT AND RESEMBLES CHISELED FORMATIONS, AND WINDING ROADS. THE COLORS ARE BOTH GROUNDED AND BOLD, WHICH SPEAKS TO MILO’S NATURE.
ThIS was a project where I was able to take an existing dieline, and existing illustrations from the collection and push it into a concept that was both interactive and on brand - but a fun nod to the holidays. My concept was a letter to santa, and the nostalgia of letters.
from there, i created postage stamps that kept in line with the already designed accessories line, but also made it it’s own unique experience. the outside closes like an envelope but also adds in a bow for a branded moment. happy holidays!
ThIS IS a pop up event, titled ‘Kitsch cafe’, where we take kitsch’s branding but also push it to create a fun experience for customers to get to know our new line of hair fragrances. The idea is to grab attention, teach customers about our products and create lasting connections.
from this, we designed a newspaper that felt branded, with custom illustrations. a printed invitation that gets shared on socials. kitsch cafe’s own logo, and branded merchandise for customers to take home.
ThIS IS An endcap design that was centered around halloween themed accessories. the goal was to make
it feel halloween but also branded, and to have
fun with the copy.
i was able to pitsch the copy “No tricks, just treats” and to find an orange that felt on brand, but also gets the consumers in the mood for fall! seen in ulta stores, fall 2025.
The goal here was to take the existing brand guidelines from If only creative, and the brand guidelines from my friend fernando, and design a collab that felt both fun & visually exciting.
the outcome are two salsa labels with custom illustrations, and a go with the flow format that pushes type in a “take it day by day” kinda way.
Little Hunter is a healthy, freeze-dried dog food brand with simple, organic ingredients. The original packaging design was too similar to many pet food brands already out there. It faced the issue establishing itself in the saturated market of healthy dog food.
Targeting the Gen Z and Millenial demographic, this hypothetical redesign focuses in on using bold typography, custom illustration, color systems and playful copywriting to create a packaging and branding system that rebels against sameness. It has a personality of its own that celebrates the fun and unique spirit of each individual dog; honoring the love for furry pets in a world where dogs are becoming the new children.
Madonna Inn is a pink filled time capsule established in 1958. Little has changed, with rooms mixing patterns, incorporating gaudy brass sculptures, and using lots of color. With the entire Inn living on ranch land, the Inn allows everyone to embrace their inner cowgirl/cowboy/cowthey. This hospitality rebrand used the convergence of the two juxtaposing ideas to harness the maximalist and playful nature of the inn.
this project also includes microbranding of the onsite bakery. As a staple of the community, it felt important to also address the bakery identity and how it could both live within the Madonna Inn and on its own.