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LITTLE HUNTERDOG FOOD PACKAGING

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Concept

Little Hunter is a healthy, freeze-dried dog food brand with simple, organic ingredients. The original packaging design was too similar to many pet food brands already out there. It faced the issue establishing itself in the saturated market of healthy dog food.



Targeting the Gen Z and Millenial demographic, this hypothetical redesign focuses in on using bold typography, custom illustration, color systems and playful copywriting to create a packaging and branding system that rebels against sameness. It has a personality of its own that celebrates the fun and unique spirit of each individual dog; honoring the love for furry pets in a world where dogs are becoming the new children.

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MINIMINUTEMANBRAND IDENTITYWork in Progress  

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Concept

This is a work in progess which focuses on creating a new and cohesive brand identity for Milo Rossi’s Miniminuteman Channel. 
The brand focuses on archeology, science
and conspiracy debunking.

Currently, there are both shirts and sweatshirt with my designs available for purchase. Find the link on Miniminuteman’s channel.Come back for more updates. 

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MADONNA INNHOSPITALITY REBRAND

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Concept


Madonna Inn is a pink filled time capsule established in 1958. Little has changed, with rooms mixing patterns, incorporating gaudy brass sculptures, and using lots of color. With the entire Inn living on ranch land, the Inn allows everyone to embrace their inner cowgirl/cowboy/cowthey. This hospitality rebrand used the convergence of the two juxtaposing ideas to harness the maximalist and playful nature of the inn.


this project also includes microbranding of the onsite bakery. As a staple of the community, it felt important to also address the bakery identity and how it could both live within the Madonna Inn and on its own.

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DELPHIEBEAUTY PACKAGINGSUSTAINABILITY FOCUS

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Concept


Delphie is a hypothetical skincare brand which emphasizes sustainability through materials and refill systems. It focuses in on solid beauty which also helps decrease the energy needed to store and transport the items. The six products include toner, serum, sunscreen, moisturizer, exfoliant, and cleanser. All come with the option for refill systems and permanent packaging made out of brushed aluminum and wood. As younger demographics focus more on sustainability, it is important to find a way to design permanent packaging that also serves an aesthetic function. These materials create a sustainable and beautiful alternative to plastic. It is a design that doesn’t draw too much attention, and uses natural colors to fit into many different room aesthetics. Overall, Delphie is a new way to look at skincare, from sustainability, materials and functionality in the home.

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ICH BINPRINT DESIGN EXPERIMENTAL

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Concept


Ich Bin was a project printed and designed at the studio Little Steidl in Göttingen, Germany. The project was led by Nina Holland, and explored typography in print, with the various usage of different paper types. We explored coated vs. uncoated, legibility with different leadings and point sizes, and finally how page size and formatting can bring a piece fully together.

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FOLGERS COFFEEPACAKGING DESIGNMERCH DESIGN

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Concept


In this Folgers Rebrand, I mainly focused on the idea of enjoying coffee anywhere with anyone, in any part of the world, celebrating any culture. Using Adobe Firefly AI, I created images that captured both a romantic feeling and the two places Folgers has lived in, including San Francisco and New Orleans. It shows that from one coast to the other, Folgers has remained consistent in its quality and taste.Its still “The best part of wakin’ up”. By keeping the red and not deviating too much from the logo, the essence of Folgers is kept. Also with references to old packaging, like oval cut out images and the mountain grown stretched type in a more modern way. 

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MIETVERHALTNIS

• BOOK DESIGN
  

EXPERIMENTAL TYPEFILM PHOTOGRAPHY

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Concept



I designed this book in Berlin, Germany on a study abroad program with the concept “Presence of Absence” being the overarching theme. My concept began with the idea of being away from home in a new place and being a short term tenant. Tenancy is often impermanent and ever-changing, showcasing both a presence and an absence at all times.
    Color is used to emphasize the warmth of inside the home, showcasing belongings and knick-knacks, where as black and white for exteriors allows the viewer to focus in on shapes, windows, and the feeling of both presence and absence of a space.  For this project I wrote all of the prose poetry, took all of the film photography and created all the typographic elements.I also took a silicone mold of the cobble stones outside my flat to see the textures/imperfections from time and wear. This piece is very personal and dives into my own personal sense of belonging.

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MURMURATIONS AND MIGRATIONSEXHIBTION BOOK AND POSTER DESGIN

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Concept

To me one of the fundamental patterns we are exposed to is created by the birds. I’ll now talk about an experimental type project I worked on with collateral such as  books, posters.
    I really pushed myself in this project to explore generative typography using code created by ai to mimic patterns of bird wings in flight along with the way starlings murmur on skies.The code created interesting and kinetic outputs.
   

From this I was able to create topographic studies found in the tabloid book I designed using typography to represent the patterns created by these flying creatures.
    The book design was then printed on newspaper print and uses the fluidity of the paper to mimic the fluidity of flight. The piece is both experimental and informative about why birds fly, migrate, murmur and how. 































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