ThIS IS A PACKAGING REFRESH THAT TAKES THE BRANDING THAT WAS GIVEN, BUT ELEVATES THE TYPOGRAPHY TO FOCUS MORE ON CONSUMER NEEDS AND A BETTER HIERARCHY.
BY RESTRUCTURING THE TYPOGRAPHY, ADDING FOOD PHOTOGRAPHY TO THE BACK, AND EMPHASIZING THE INGREDIENTS/PRODUCT TYPE, WE CAN BETTER COMMUNICATE TO OUR CONSUMERS THROUGH INTENTIONAL DESIGN.