KITSCHHALLOWEEN ENDCAPVISUAL MERCHANDISING  
Concept
ThIS IS An endcap design that was centered around halloween themed accessories. the goal was to make 
it feel halloween but also branded, and to have 
fun with the copy.
i was able to pitsch the copy “No tricks, just treats” and to find an orange that felt on brand, but also gets the consumers in the mood for fall! seen in ulta stores, fall 2025.